Google just made the Pixel 10a a much tougher sell

Google has quietly increased the price of the Pixel 10a by $100, raising its cost from $499 to $599 in the United States. This price hike appears to be more widespread, with similar increases occurring in Canada and the United Kingdom compared to recent listings. With the Pixel 11a anticipated to launch early next year, the more expensive Pixel 10a has suddenly become a less appealing option for potential buyers.

Since our initial preview of Google's upcoming mid-range device, enthusiasm for the Pixel 11a has reached unprecedented levels. The Pixel 11a is expected to feature a Tensor G6 chip, along with enhancements to the camera module, a brighter display, an improved selfie camera, and a new purple colorway. The Pixel 11a is scheduled to be released in February or March of next year, making the decision to wait for the Pixel 11a even more compelling in light of Google's recent price increase.