Frequent fliers react to United's plan to steal Delta's most loyal customers
United is using Starlink Wi-Fi and a limited-time status match to lure elite frequent fliers from rival airlines.
United Airlines is attempting to attract Delta and American Airlines' most loyal passengers through a status-match promotion. This move comes as major US airlines compete for high-value frequent flyers, offering faster on-board internet access, alongside the status-match offer. Delta frequent fliers have expressed interest in the Starlink WiFi provided by United, suggesting it could be the deciding factor in their switch.
United's efforts have not gone unnoticed, with some loyal Delta customers distancing themselves from the carrier due to perceived unfairness in the promotion. Delta has defended its position, emphasizing its superior in-flight WiFi offering, which is available on nearly all its aircraft.
Written by urgent.news from Business Insider's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
