Dessert39 Expands U.S. Footprint After Strong Sales at Annandale Debut

Dessert39, a Korean dessert and beverage brand, is poised for expansion in the United States after achieving strong sales at its inaugural American location in Annandale, Virginia. Since launching in April, the Annandale store has consistently generated monthly sales in the KRW 200 million range, maintaining this level of success throughout August.

The brand's strong performance in Annandale has validated local demand, paving the way for the company's next growth phase. Dessert39 is currently preparing to open new stores in Kensington and Ellicott City, Maryland. The company has also received inquiries from businesses interested in establishing locations in prominent commercial areas, including sites that have previously been home to established U.S. coffee chains.

The Kensington store will be situated at White Flint Plaza, a large mixed-use shopping center, while the Ellicott City store will open inside Lotte Plaza Market, an Asian and international supermarket chain that currently operates 17 locations across the United States. The Ellicott City opening will serve as a launchpad for larger expansion into Lotte Plaza Market's U.S. locations.

Dessert39 is not merely focusing on product distribution; instead, the brand is exploring opportunities to establish branded stores within Lotte Plaza Market's various U.S. locations. By merging independently operated stores with the integration into existing local retail networks, Dessert39 aims to establish its U.S. store network more effectively and expand its reach across key markets.

A Dessert39 spokesperson remarked, "Annandale demonstrated strong demand for Dessert39 in the U.S., and our partnership with Lotte Plaza Market provides an opportunity to reach more customers through an established local retail network. We will continue expanding our U.S. store network based on the characteristics of each market and the needs of local consumers."