Cashku partners with Kenanga Investors for retail fund distribution

KUALA LUMPUR, Malaysia - Cashku, an AI-native digital wealth platform, has partnered with Kenanga Investors Berhad to distribute a selection of funds to its users. This collaboration, announced on September 30, 2026, allows Cashku users to invest in funds from Kenanga Investors without any sales charges, with a minimum investment starting at RM10.

The partnership aims to provide investors with a comprehensive experience, enabling them to review fund information, open an account, set their investment goals, invest, and make additional investments all within a single application. The suitability of investments is assessed at the point of investment and continuously monitored thereafter.

Cashku's architecture, which incorporates agentic AI to carry out risk profiling, goal-based portfolio construction, suitability assessment, and ongoing portfolio monitoring, allows it to reach investors at a lower cost. This technology received a DIGID award for data-driven advisory in 2024.

The collaboration between Cashku and Kenanga Investors comes at a time when Malaysia's fund management industry is reaching record scale, with assets under management rising by 6.9% to RM1.14 trillion in 2025. The Securities Commission Malaysia's Capital Market Masterplan 2026-2030 aims to create a capital market of over RM6 trillion by 2030 and focuses on making the market more inclusive for all Malaysians.

Currently, individual participation in the capital market stands at 25%, and around 60% of non-investors are under the age of 40. Financial planning has traditionally been reserved for wealthier individuals, but Cashku aims to change this by providing every Malaysian with a personalized investment plan based on their goals. This partnership with Kenanga Investors is a step towards bridging this gap in access to investment advice and services.