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Can Shein Build a Brand?

The ultra-fast-fashion giant’s share price sank to a record low after it released its first results as a public company earlier this week. With sales growth under pressure, the company must find a way to stand out in a hyper-competitive market.

Can Shein Build a Brand?

We haven't written up this one. Business of Fashion has the full story — the link below goes straight to it.

Read the original at businessoffashion.com →

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