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Busan moves to secure trademark rights for viral waterfront shark

When a shark estimated at around two meters in length — believed to be a bronze whaler or dusky shark — drifted unannounced into the harbor off Busan’s North Port, it transformed almost overnight from a surprise guest into a viral mascot for Korea’s second-largest city. Now, municipal officials are stepping in to ensure that the unlikely local celebrity remains a public asset rather than a…

Busan moves to secure trademark rights for viral waterfront shark

A two-meter-long shark, likely a bronze whaler or dusky shark, made an unexpected appearance in Busan's North Port harbor, swiftly becoming the city's viral symbol. Recognizing the importance of preserving this unlikely local hero, the municipal authorities have taken decisive action. On Friday, the city announced its intent to file trademark applications this month for "Bukangi," the affectionate nickname given to the shark.

This move was prompted by the discovery of five unauthorized trademark filings submitted by an individual on September 21. These filings sought exclusive commercial rights over the name in both Korean and English, along with design graphics for around 40 product categories, including keychains, plush toys, and apparel. Although trademark filings do not automatically confer rights under Korean law, city officials cautioned that a private registration could potentially prove detrimental to the city's interests.

Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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