As far as promotion goes, UFC totally missed the biggest selling point for UFC 332
If the UFC were still into the business of promoting its fights, perhaps UFC 332 might've been the one to signal a shift in philosophy.
The UFC missed a crucial marketing opportunity with UFC 332, as the promotional efforts focused on the wrong elements. Instead of highlighting the upcoming stars and creating a buzz around the future of the sport, the card emphasized the title fight involving Natalia Silva and Wang Cong. The poster could have featured a mix of established fighters and promising newcomers, with a tagline like "The Future is Coming" to attract attention.
The article suggests that the old pay-per-view promotion model, which centered on the main event, is outdated and that the UFC should start promoting the A-sides early in a more engaging manner. By doing so, they could have turned UFC 332 into a showcase for young talent, similar to how the WWE and boxing build stars. This shift in promotional strategy could have made the card more appealing to viewers and helped the UFC become a multi-billion-dollar company by investing in the future.
Written by urgent.news from Yahoo Sports's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
