Walmart is using light-up digital shelf labels to help shoppers and employees find items
Walmart is rolling out a light-up shelf label feature connected to its app to help customers better find the items they're looking for.
Walmart's US stores have been showcasing new digital price tags for a year now. These tags not only display prices but also come equipped with indicator lights, as reported by Business Insider. This feature, first available to employees and Spark delivery drivers, allows shoppers to use the Walmart app to activate a blinking light that helps pinpoint items on the shelf.
Dominick Reuter/Business Insider witnessed the technology firsthand during a store visit in April, and a Spark delivery driver confirmed it has contributed to more efficient order fulfillment.
The digital price tags have sparked some controversy, but Walmart's CEO John Furner has assured that no personalized pricing will be implemented. Prices are set centrally at the company's headquarters, while store managers retain the power to offer competitive discounts locally. While the flashing light feature received less attention, it has proven beneficial in boosting the speed and accuracy of restocking shelves.
Written by urgent.news from Business Insider's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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