Um M&A na Mattel?
A Authentic Brands está interessada em comprar a Mattel, disse o Wall Street Journal. A house of brands já fez uma primeira abordagem junto à fabricante de brinquedos e estuda uma oferta de pelo menos US$ 20 por ação, o que avaliaria a dona da Barbie e Hot Wheels em mais de US$ 6 bilhões. […] The post Um M&A na Mattel? appeared first on Brazil Journal .
According to the Wall Street Journal, Authentic Brands is reportedly interested in purchasing Mattel. The house of brands made an initial approach to the toy manufacturer and is considering an offer of at least $20 per share, valuing the Barbie and Hot Wheels owner at over $6 billion. This represents a premium of nearly 60% compared to yesterday's closing price of $12.66.
Following the news, Mattel's stock surged 19% in New York overnight. Mattel's stock has been stagnant for years due to the company's struggles to expand its toy business into the entertainment market. Ynon Kreiz, a seasoned executive with extensive experience in audiovisuals who was Mattel's CEO since 2018, recently left the company to become co-CEO at Paramount.
He will be replaced by Condé Nast CEO Roger Lynch, who had previously served on the board and will also assume the role of chair. The arrival of new management could potentially cool the negotiation, according to the WSJ. Another question is whether Mattel is willing to negotiate a potential takeover at the moment. Analysts suggest that the company's strongest brands, such as Barbie, should be broken up to generate more return, but investors who have bought the stock, like Southeastern Asset Management, have argued for raising capital in the private market or even a complete sale of the business.
Authentic Brands fits the bill as a natural candidate to take over Mattel, given its strategy of acquiring and reviving iconic brands at a discount. Founded in 2010 by Jamie Salter, the holding company owns over 50 brands in clothing, media, and celebrities, with an annual revenue of nearly $40 billion. The portfolio includes brands such as Reebok, Champion, Nautica, Aéropostale, Forever 21, and Sports Illustrated.
Additionally, the company manages the image of celebrities like David Beckham and Kevin Hart. This year alone, Authentic Brands has purchased the jeans brand Lee for $1 billion and paid $1.4 billion to close out Guess's capital. Mattel trades at $4.3 billion on the stock market. This story first appeared on Brazil Journal.
Written by urgent.news from Brazil Journal's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
