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Trump's AI rebrand causes 'unprecedented' demand for Slovenian website names

The president wants AI to be called super intelligence - or SI - the same initials used by Slovenian domains.

Trump's AI rebrand causes 'unprecedented' demand for Slovenian website names

The push by US President Donald Trump to rename Artificial Intelligence (AI) to "Super Intelligence" (SI) has led to an unprecedented surge in registrations for .si domain names in Slovenia. According to the official national registry, 44,000 web addresses under the .si suffix were registered in September, compared to less than 2,000 in August, marking an increase of more than 2,100%.

Register.si spokeswoman Klara Herman stated that this spike in activity is unlike anything seen in the previous 12 months. Trump made this proposal during his speech at the United Nations General Assembly on September 11. He argued that the term "artificial" gives the impression of something fake, whereas "super intelligence" is truly remarkable.

He warned of the need to "welcome to the new world of super intelligence." While Herman attributed the surge to Trump's comments, she cautioned that there could be other factors at play as well. One possible explanation could be speculators registering domain names in anticipation of their potential future value.

Written by urgent.news from BBC World's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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