Trump's AI rebrand causes 'unprecedented' demand for Slovenian website names
The president wants AI to be called super intelligence - or SI - the same initials used by Slovenian domains.
President Donald Trump's campaign to label artificial intelligence as "super intelligence" - or SI - may have ignited a surge in domain name registrations in Slovenia, according to the country's official registry. In September, 44,000 .si domains were registered, more than doubling the 2,000 recorded in August - a jump of 2,100%.
Klara Herman, a spokesperson for register.si, described this activity as "unprecedented" compared to the past year. Trump made the call during his UN General Assembly speech on September 11th. He remarked that "artificial" gives AI a "fake" feel, but insisted "it's actually amazing." The .si suffix, unique to Slovenian web addresses, saw a notable uptick in registrations in September, with 11,000 new registrations alone on the final day.
However, Herman cautioned against attributing the entire increase to Trump's remarks alone. Cyber-squatting, where individuals register domain names speculatively for future profit, could also be a factor. On September 30th, alone, 11,000 new .si domains were registered. Trump met with top tech leaders, signing an executive order to use "SI" and "Super Intelligence" in official communications instead of "AI." However, an error in the document, spelling "United States" incorrectly, drew ridicule.
Written by urgent.news from BBC Technology's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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