Trump, CEOs try to shed AI's toxic branding
The great AI rebranding is on, led by President Trump and tech titans like Nvidia CEO Jensen Huang, who are embracing an alternative term: "Superintelligence," or SI. Why it matters: Leaders in D.C. and Silicon Valley are worried the public backlash against AI and data centers will hamper the development of this staggeringly powerful and existentially dangerous technology. The new label is part…
The White House has officially embraced the term "Superintelligence" as an alternative to "Artificial Intelligence," a shift driven by concerns over public backlash and the technology's potential dangers. President Trump and tech giants such as Nvidia CEO Jensen Huang are advocating for this new label, believing it better conveys the promise of AI without the negative associations.
The movement gained momentum after a White House summit where Trump declared "Superintelligence" as the preferred terminology and Huang expanded the label to encompass physical infrastructure, referring to data centers as "Superintelligence Factories." However, the public's reception of the term remains lukewarm, with a recent YouGov poll showing that 53% of respondents still prefer "Artificial Intelligence" over "Superintelligence."
Despite this, executives like Huang continue to promote the term, aiming to frame AI in a more favorable light for both government and industry discussions.
Written by urgent.news from Axios's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
