Tourism regulator steps up classification drive in Western Kenya

The Tourism Regulatory Authority (TRA) has ramped up efforts to classify hospitality establishments in Western Kenya as part of a broader initiative to bolster safety and security in the sector. The East African National Classification Exercise, which will focus on hotels and other tourism facilities, aims to familiarize establishments with classification requirements and elevate service standards across the region.

Safety and security top the agenda of the TRA's classification drive, with the Tourist Police Unit Commandant Lydia Ligami spearheading measures to address security concerns affecting visitors and tourism facilities. The initiative follows Western Kenya's push to enhance its tourism offerings, with key destinations including Lake Victoria, Kakamega Forest, cultural attractions, and emerging hospitality centers catering to both domestic and international tourists.

TRA director of standards and Accreditation Frederick Omondi emphasized that prioritizing safety, security, quality, and classification standards is crucial for positioning Western Kenya as a competitive and sustainable tourism destination.