This startup wants to turn idle car inventory into rental revenue
When Igor Dobrianskyi looks at a car dealership lot, he doesn't see rows of cars — he sees millions of dollars just sitting there, depreciating. Come see MyMonthlyCar in the Startup Battlefield 200 at TechCrunch Disrupt, taking place October 13 to 15 in San Francisco.
Igor Dobrianskyi believes a vast number of used cars on dealership lots represent a missed chance. “There are millions of used cars sitting idle, losing value," he explained in a recent interview, noting there are 76,000 dealerships across the United States. “Conversely, many individuals require a car for a few months, yet available options are scarce and costly.”
Dobrianskyi's startup, MyMonthlyCar, aims to bridge this gap by providing an online platform that facilitates month-to-month rentals from local dealerships. The company was chosen for TechCrunch Disrupt’s 2026 Startup Battlefield 200, a group of emerging startups displaying at the upcoming event, October 13 to 15 in San Francisco.
MyMonthlyCar, registered in Delaware and based in Florida, was co-founded by Dobrianskyi, Kostiantyn Gitko (CPO) and Vadym Zotov (CTO), all from Ukraine. After the Russia-Ukraine conflict started, Dobrianskyi moved to the U.S. with his family. The platform offers a month-to-month rental service with a dealership twist: dealers can offer customers a rent-to-own option.
MyMonthlyCar doesn't charge dealers to list cars; instead, it takes a 10% commission from each transaction and an additional 10% from the customer. The idea for MyMonthlyCar came from Dobrianskyi's prior experience running a car rental business in Ukraine, where financing limitations hindered growth. In 2016, he launched SizeCar, a peer-to-peer car marketplace similar to Turo, which expanded to 40 European cities.
MyMonthlyCar has onboarded seven dealerships for testing and is collaborating with an insurance broker to develop its own insurance program, crucial for the business. The founders project that they will sign 100 dealerships with 2,000 monthly rentals and $300,000 in revenue in the first year, after the insurance program launches.
Over five years, they aim to generate $42 million in revenue. The startup is currently bootstrapped and plans to raise a seed round for hiring developers, including an AI tool to optimize car rental recommendations. For those interested, MyMonthlyCar and other participating startups will be showcased at TechCrunch Disrupt.
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