The rise of ‘micro-travel’ and other trends set to hit the big time in 2027, according to Hilton

Hilton's 2027 Trends Report reveals five key shifts in the travel industry, as reported by Euronews Travel. According to survey of nearly 15,000 travellers from various countries, the hotel brand identifies "the rise of 'micro-travel'" as one of the major trends.

"Micro-travel" involves shorter, more frequent escapes that are easier to plan, execute, and fit into everyday life. One in four people opt for this approach due to its compatibility with their work schedule, while 29% choose it for spontaneity. There are two types of micro-trippers: Selectors, who focus on one experience like a concert or restaurant, and Stackers, who aim to visit multiple cities.

The report also highlights the "rise of 'ish'", where travelers are embracing the idea that their vacation doesn't need to be perfect. This includes being "healthy-ish", "adventure-ish", and "solo-ish". The trend of "growth getaways" is also gaining popularity, with skillcations offering opportunities to learn new skills through classes such as language, cooking, or art.

Moreover, travelers are seeking experiences that broaden their perspective, with 34% wanting their trips to change their mindset. Wellness escapes remain popular, but there is a shift towards nature-based experiences. The trend "wellness, rewired" reveals that 79% of those surveyed believe fresh air and the outdoors are essential to relaxation, and over half spend more time in nature during their holidays compared to at home.

Lastly, the report emphasizes that while AI is increasingly useful for planning, travelers still trust personal, human recommendations. The "travel trust equation" shows that 70% of respondents trust hotel staff for tips, while 87% rely on family members' advice. Some 50% are more likely to trust recommendations from someone with loyalty status.