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The €865 billion brainstorming session

Ukraine’s prime minister is warning of a $20 billion defense funding gap as Russia intensifies its attacks and Kyiv struggles to protect its skies and keep the country running. Zoya Sheftalovich and Sarah Wheaton look at just how much pressure Ukraine is under — from its military finances to farmers struggling to get their grain […]

We haven't written up this one. Politico EU has the full story — the link below goes straight to it.

Read the original at politico.eu →

More in Business

Amazon wants to own the long game in ad measurement

Amazon says its ads sell more than they get credit for. Agencies want proof.

  • Amazon estimates 20% of ad revenue occurs beyond standard attribution period.
  • Company analyzed 2 million campaigns in June to derive insight.
  • Lily Tong, Amazon Ads director, says full-year measurement needed.

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