Stop Paying Per-Funnel. Here's the Math on Self-Hosting.

The hosted version of the open source funnel builder was priced as a base fee of $29 per month plus 1% of Gross Merchandise Value (GMV). The competitor that the product is compared to charges a flat subscription with tiers. The author did the math and found that at a certain size, the hosted plan becomes more expensive than the competitor's pricing. They would rather have customers discover this themselves than have to explain it later.

The competitor's pricing was taken from their public pricing page and verified on 2026-08-01. The author priced their hosted plan as $29 per month plus 1% of GMV. They compared the hosted plan against the competitor's Monthly, Scale, and Optimize tiers. At certain GMV levels, the hosted plan becomes more expensive than the competitor's pricing. For example, at $100,000 GMV a month, the hosted plan would charge over five times what the flat competitor charges.

The author argues that percentage pricing is beneficial for customers who are just starting out because they pay less based on their revenue. However, once a customer reaches a certain level of GMV, the hosted plan becomes more expensive than self-hosting the software. The self-hosted option is priced at a flat rate of $20 to $60 per month for a shop at this scale, which is much cheaper than the higher tiers of the hosted plan.

The software is open source under a permissive license, and the author believes that the exit from the hosted plan is priced in from day one.