Sportartikelhersteller: Nike legt neues Sparprogramm auf
Der Sportartikelkonzern Nike rechnet mit einem deutlichen Umsatzrückgang. Bis 2031 sollen die Kosten um 2,5 Milliarden Dollar sinken. Auch weitere Stellenstreichungen sind geplant.
Munich - Nike's Chief Elliott Hill announced on Thursday that the world's largest sportswear manufacturer will cut costs by $2.5 billion under its new "Pace" program, set to be completed by 2031. The restructuring aims to support the recently announced "Sport Offensive," including modernizing supply chains, establishing a new corporate campus in India, and streamlining operations. Nike CEO Elliott Hill emphasized the need to enhance Nike's apparel brand, Jordan, and strengthen their position in China.
The company anticipates $1 billion in workforce-related costs by 2031, following a $300 million in layoffs last year and $300 million for the current fiscal year of 2026/27 (ending May). Nike predicts a revenue decline of over 10% for the 2026/27 fiscal year, significantly lower than analyst projections. Earnings per share are expected to decline to $1.15 to $1.35 (from $2.10 in 2025/26), with the "Pace" program adding $0.15 per share.
The first quarter saw a 4% revenue drop to $11.2 billion, slightly below expectations, with analysts forecasting a smaller decline. Nike's earnings per share dropped to 48 cents from 49 cents. Dave Denton, Nike's new CFO, stated that the quarter met expectations. Nike's shares fell about 4% in after-hours trading.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Sportartikel-Konzern: Nike verschärft Sparprogramm handelsblatt.com
