Shakey’s Pizza ushers in business transformation
Shakey’s Pizza Asia Ventures Inc., one of the leading restaurant and kiosk chain groups in the Philippines, is making leadership changes as part of its ongoing business transformation to support its growth agenda.
Manila, Philippines — Restaurant and kiosk chain conglomerate Shakey’s Pizza Asia Ventures Inc. (SPAVI) is undergoing a leadership overhaul as part of its strategic business transformation plans. In a recent SEC filing, SPAVI announced the restructuring of its executive team to bolster execution and consolidate leadership within vital departments. The company has appointed Edwin Raymond Africa as Chief Operating Officer (COO), effective October 1st.
Africa will oversee the company's Potato Corner business across domestic and international markets, as well as various corporate functions. Yiow Tan, who currently heads SPAVI's international operations, will retain his position until the end of 2026, after which it will be eliminated through the organizational restructuring.
Africa's background includes an 11-year tenure at Century Pacific Food Inc., where he held key roles such as Executive Vice President, Corporate General Manager, and Group Business Unit Head, managing critical business units, innovation initiatives, and corporate functions. Prior to Century Pacific Food, Africa spent over 22 years at Procter & Gamble, Nippon Paint, and PepsiCo, occupying diverse positions in general management, marketing, and brand management across the Philippines and throughout Asia.
Additionally, Roy Marvin Quejada, the COO and Potato Corner Business Unit Head, will be reassigned to lead Peri-Peri Charcoal Chicken and Sauce Bar. Meanwhile, Dino Francisco, the incumbent Peri-Peri general manager, will depart SPAVI to explore new opportunities.
SPAVI Chairman Christopher Po highlighted 2026 as a pivotal year for restructuring and streamlining the company's operations. "We're embracing this as a chance to prune underperforming stores, streamline corporate support offices, and optimize our business functions," Po stated. "By doing so, we aim to enhance our margins once the restructuring phase concludes, and we look forward to a period of improved financial performance."
As of the first half of 2026, SPAVI's global network comprises 3,074 units, encompassing its flagship Shakey's pizza chain, Potato Corner food kiosks, and additional brands including Peri-Peri Charcoal Chicken and Sauce Bar, R&B Milk Tea, and Project Pie.
Written by urgent.news from Philippine Star Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
