Screenvision Shakes Up Movie-Theater Pre Show in Bid for Gen Z Ad Dollars
Some of the puzzles and trivia moviegoers see when they arrive before showtime at the cinema may be going the way of Good N’ Plenty and Jujubes. Movie screens under the aegis of movie-ad titan Screenvision will unfurl a new pre-show starting in October. The new concept tamps down on the old puzzles and behind-the-scenes […]
We haven't written up this one. Variety has the full story — the link below goes straight to it.
