Salesforce to acquire AI customer research startup Listen Labs in reported $2B deal
Salesforce Inc. has signed a definitive agreement to acquire artificial intelligence customer research startup Listen Labs Inc., three weeks after reports first surfaced that the two companies were in talks. Business Insider broke the news of the negotiations on Sept. 9 and reported that the price under discussion was about $2 billion. Neither company disclosed […] The post Salesforce to acquire…
Salesforce has finalized a deal to acquire AI customer research startup Listen Labs for approximately $2 billion, with the transaction expected to close in the fourth quarter of 2027 pending regulatory approval. Listen Labs develops AI agents that streamline customer research by identifying suitable participants, conducting interviews, analyzing responses, and simulating customer behavior through digital twins.
The startup's network of over 50 million potential interviewees supports interviews in more than 120 languages. Salesforce will integrate the technology into its Marketing Cloud and Service Cloud platforms, enabling faster customer insights. Founded in January 2023 by Alfred Wahlforss and Florian Juengermann, Listen Labs secured $69 million in funding, including a $27 million Series A and $69 million in Series B led by Ribbit Capital. The company, valued at $500 million in September, had annual revenue of around $30 million.
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