QU launches Masar application to enhance smart mobility on campus

In Doha, Qatar, Qatar University (QU) has introduced its new smart mobility app called Masar by QU. This innovative application aims to streamline journeys to and around the university campus, making travel more efficient and convenient for its community. QU proudly claims to be the first university in Qatar to launch a dedicated smart mobility app, utilizing cutting-edge technology and real-time data to assist users in navigating the campus.

Masar leverages AI-powered cameras and sensors to offer real-time insights into traffic conditions, campus gates, and parking availability. The app empowers users to plan their journeys effectively and select the most suitable routes. Additionally, Masar provides valuable information on congestion alerts, university bus routes, and schedules, ensuring a seamless travel experience for everyone.

With a staggering 200,000 cars passing through the campus weekly, Masar represents a significant step towards QU's broader vision of creating a smarter, more connected, and sustainable campus. By integrating transport services, infrastructure, and technology, the university is making it easier for its community to move around campus while promoting shared transportation and minimizing unnecessary journeys.

Dr. Mai Al-Naemi, QU's Vice President of Administration and Financial Affairs, expressed her enthusiasm for Masar, stating that it reflects the university's commitment to enhancing the student experience through the application of knowledge and technology. She emphasized that the app aligns with Qatar National Vision 2030's objectives, harnessing technology and innovation to improve quality of life and advance sustainable development.

Dr. Mohammed Elshafie, QU's Associate Vice President for Operations Support and Associate Professor in the Department of Civil and Environmental Engineering, highlighted that the development of Masar was driven by a deep understanding of the university community's needs and travel patterns. Students actively participated in testing and refining the app to ensure it effectively addressed their requirements.