One year later, Tesla and Musk still don’t have a good definition of ‘abundance’
The CEO promised to get more specific about his vision. But the details are still absent.
In September 2025, Elon Musk unveiled his fourth "Master Plan" for Tesla, which was met with criticism from some fans for being too vague. Despite the lack of specifics, Musk and other Tesla executives have been promoting the idea of an era of "amazing abundance" through their futuristic projects, such as robotaxis and robots. The tagline has shifted from "sustainable abundance" to the more upbeat "amazing abundance," chosen for its joyful connotation.
Musk has discussed a future where robots and AI perform surgeries and increase medical care access, and claims that "everyone can have a penthouse" and "5 million humanoid robots could build Manhattan in ~6 months." He also stated that "sustainable abundance" means preserving nature and national parks. However, practical details are largely absent.
The "product goals" mentioned in Musk's $1 trillion pay package, such as delivering 20 million vehicles, having 10 million active subscriptions to Full Self-Driving, and deploying one million robotaxis and robots, are cited as supporting his vision of abundance. Tesla's chair, Robyn Denholm, emphasized this in a shareholders letter, stating that it is more than just a slogan but about bringing about the best future imaginable.
Tesla has even sought to trademark "amazing abundance" for various merchandise. Musk acknowledges the limits of this vision, stating that robots will be able to build houses or castles "as long as you don't just insist on it being in a particular location." This implies that desirable locations are a finite resource, especially as climate change makes some areas uninhabitable.
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