Mattel attracts takeover interest from Authentic Brands Group: source
There is no guarantee that Mattel will be open to the offer
Mattel, the maker of Barbie, has attracted takeover interest from Authentic Brands Group, according to a source familiar with the matter. The potential acquisition could value the company at around US$6 billion or more, with Authentic Brands reportedly offering over US$20 per share. Mattel's shares, currently valued at approximately US$3.62 billion, jumped 18% to US$15.04 following the news.
However, there is no guarantee that Mattel will accept the offer, as it has not yet decided on a formal sale process. The company's CEO, Ynon Kreiz, will depart in November 2026 to become co-CEO of Paramount Skydance, which could complicate any potential deal. Mattel has faced challenges this year, including tariff-related costs and a 33% drop in shares.
The company has been focusing on building an entertainment portfolio around its brands and recently acquired Dockers from Levi Strauss. Authentic Brands, known for licensing intellectual property of its brands, has been expanding its portfolio to include kids' entertainment brands and hospitality.
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