Making cameras is getting more expensive. This major camera brand has raised prices in Japan. Will other countries – and other camera brands – come next?
After a “surge in material costs,” Fujifilm has increased the price of several cameras in Japan
In October, Fujifilm Japan announced a price increase for certain cameras, lenses, and Instax products due to a surge in material costs, ranging from six to 23 percent. The affected items include popular X-series cameras like the X100VI compact camera, X-T50 and X-E5 mirrorless cameras, as well as medium format GFX100 II, GFX100S II, and GFX100RF.
The price hike also extends to Instax Mini LiPlay, LiPlay+, Mini Evo, Mini Evo Cinema, Wide Evo, Mini Link 3, and SQ Link. Fujifilm has been wary of rising costs since 2025, but their recent warnings have been focused on memory components due to an AI-driven memory shortage. These price changes in Japan may influence other regions and camera brands, as Canon, Sony, Nikon, Leica, and GoPro have also warned about manufacturing cost increases.
While other brands may follow suit, Canon has pre-purchased memory stock for 2026, and photographers might notice changes in sales frequency or reduced deals instead of higher prices.
Written by urgent.news from Digital Camera World's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
