Lloyds CMO: Uncertainty is the price of an interesting career
We dig into the memory bank of the City's great and good. Today, Suresh Balaji, chief marketing office at Lloyds, takes us through his career.
Suresh Balaji, chief marketing and experience officer at Lloyds Banking Group, shared insights into his career in the financial sector with a reporter. After studying chemistry, Balaji worked in advertising before taking various roles in banking and pharma across Asia-Pacific, the Middle East, and London. He is known for his imagination and storytelling, embodying the motto "Nullius in verba" - take nobody's word for it.
Balaji's favorite part of his job is interacting with colleagues, such as Kannara, the black horse of Lloyds Bank. He considers the City's diversity and density as remarkable, with historical landmarks and innovative ideas co-existing within a single square mile. Balaji believes that uncertainty is the price of an interesting career, and he values not following the conventional path, but rather seizing opportunities in the gaps between lanes.
His proudest moment was refreshing two 250-year-old and a 350-year-old brands in Lloyds Banking Group and Scottish Widows. Balaji looks up to a board of five directors, including fellow professionals, who provide guidance when needed. He enjoys unconventional lunch and drink options, including fish katsu curry from Deli-Box and protein shakes at Joe & the Juice.
Balaji plans to take a two-week break with his family and dog during the summer, either in the New Forest or Cornwall.
Written by urgent.news from City AM's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
