LA28 Chief Casey Wasserman Says Olympics Will Be ‘200 Super Bowls in a Month’
NBC is preparing more than 100 hours of coverage a day for the Los Angeles 2028 Summer Olympic Games The post LA28 Chief Casey Wasserman Says Olympics Will Be ‘200 Super Bowls in a Month’ appeared first on TheWrap .
LA28 chairperson and president Casey Wasserman likened the upcoming Los Angeles 2028 Summer Olympics to hosting "200 Super Bowls in a month," during a recent conference. This ambitious comparison highlights the scale and complexity of the event. NBC, in charge of the extensive coverage, plans to deliver more than 100 hours of programming daily, significantly expanding its coverage from the 1996 Atlanta Olympics.
The goal is to make the Olympics feel as entertaining as a show, rather than just a sport, through athlete profiles, new production technology, and strategic scheduling. Wasserman acknowledged the challenges, estimating a million transportation trips per day during major competitions across Southern California. Despite controversies surrounding Wasserman's past, including his exit from his talent and sports agency, LA28's executive committee decided to retain him in his role.
NBC and LA28 have been collaborating since 2020 to synchronize the competition schedule and keep marquee events from conflicting. This partnership is crucial for NBC, as it aims to engage audiences quickly and make viewers feel emotionally connected to the athletes, ensuring the Olympics are as captivating as an entertainment show.
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