Japanese retail giant Aeon targets 300 supermarkets, 30 shopping malls in Vietnam
Japan's retail giant Aeon is stepping up its expansion in Vietnam, with plans to eventually operate 300 supermarkets and 30 shopping malls across the Southeast Asian country.
Aeon, the Japanese retail giant, has set ambitious targets for expansion in Vietnam. By fiscal year 2031, the company aims to generate over 300 billion yen in operating revenue, more than doubling its previous forecast. To achieve this, Aeon plans to increase its supermarket network to 300 stores, including the popular MaxValu chain, and expand its shopping mall footprint to 30 by the end of the fiscal year.
Currently operating 302 stores in Vietnam, the company sees significant growth potential in the country, driven by its expanding population, young consumers, and rising purchasing power. Aeon has already invested heavily in Vietnam, with plans to allocate around 60% of its Southeast Asian investment to the country. The retailer also aims to raise the share of private-label products in its portfolio to 20%, with increased sourcing from Vietnam to support its Japanese operations.
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