Japanese retail giant Aeon targets 300 supermarkets, 30 shopping malls in Vietnam
Japan's retail giant Aeon is stepping up its expansion in Vietnam, with plans to eventually operate 300 supermarkets and 30 shopping malls across the Southeast Asian country.
Leading Japanese retailer Aeon is planning to establish 300 supermarkets and 30 shopping malls in Vietnam by the end of fiscal year 2030, as part of its medium-term strategy targeting more than 300 billion yen in operating revenue. This expansion represents a significant increase from the current 302 stores and aims to capitalize on Vietnam's growing population, young consumers, and rising purchasing power.
Aeon has already invested approximately 60% of its Southeast Asian budget into Vietnam, with plans to further allocate funds to the nation. The company's supermarket network, including MaxValu, currently stands at around 60 stores and aims to reach 300 by 2030. Additionally, Aeon intends to develop new facilities in Ha Long, Thanh Hoa, and Da Nang.
The company's private-label products are also expected to contribute to its growth, with a target of increasing their share in the portfolio to 20% from the current 6%.
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