International Coffee Day: GCC eye global markets for Araku coffee

On International Coffee Day, the Girijan Cooperative Corporation (GCC) organized a special event at its Arabica Araku Valley Coffee Café in Visakhapatnam to serve free Araku coffee to patrons. Kidari Sravan Kumar, chairman of the GCC, expressed that the corporation is striving for broader international recognition and to expand markets for coffee produced by tribal farmers in the Araku Valley.

Kumar further stated that the State government is offering support in promoting Araku coffee on a global scale, citing Prime Minister Narendra Modi's mention of the coffee in his Mann Ki Baat program as a significant boost to its recognition nationwide. He expressed gratitude towards Deputy Chief Minister K. Pawan Kalyan and Tribal Welfare Minister Gummidi Sandhyarani for their assistance in the promotion of Araku coffee internationally.

Kumar mentioned that Araku coffee has already been introduced in international cities, including Paris and Davos, as part of endeavors to promote the coffee in overseas markets. He emphasized that broader acceptance in international markets would aid tribal coffee farmers in securing better market access and enhancing their earnings.