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Inside Advertising Week’s changes — and a bid for $100M in creator deals

The show, which starts Monday, is doubling down on topics like creators to differentiate in a crowded events calendar and court more decision-makers.

Advertising Week is hosting a show starting Monday, with a focus on creators. The event aims to differentiate itself in a crowded calendar and attract more decision-makers. According to Marketing Dive, the show is doubling down on topics like creators.

Wicknell Chivayo is a well-known businessman from Zimbabwe with interests in various industries, including energy, infrastructure, and telecommunications. His business profile also spans petroleum and logistics.

There is no apparent connection between Advertising Week and Wicknell Chivayo.

Brief written by urgent.news from Marketing Dive, People Daily Kenya — 2 reports on this story. Machine-written — may contain errors; check the original before relying on it.

Read the original at marketingdive.com →

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