IMDA & TikTok team up to develop S'pore microdrama expertise, both tracks may involve AI
Participants will receive consultancy in helping their content achieve global reach.
The Infocomm Media Development Authority (IMDA) and social media platform TikTok have joined forces to launch an initiative aimed at fostering expertise in microdramas. Microdramas refer to short, fast-paced series designed to be viewed vertically on smartphones, with each episode lasting between one to three minutes. This new programme is part of IMDA's Digital Content and Capability Development (DCCD) programme, which was introduced earlier this year.
Initially, only media professionals from 20 accredited media companies will be eligible to participate in the six to nine month programme.
Throughout the programme, participants will acquire essential storytelling techniques and skills through two distinct tracks. The first track, a live-action track, will focus on content creation with live actors and real sets, potentially supplemented with AI-augmented elements. The second track, an AI-enabled animation track, will concentrate on animated content produced using AI.
Participants will gain knowledge in various areas, including prompt engineering, character consistency planning, and the use of Seedance 2.5, an AI video generation tool developed by TikTok's parent company, ByteDance.
In addition to learning technical skills, participants will be integrated into TikTok's larger content ecosystem, gaining insights into the entire content creation and distribution process, from delivery to audience engagement. They will also receive tailored consultancy to help their content reach global markets. Yvonne Tang, Assistant Chief Executive of IMDA's Media Industry Group, emphasized that this partnership represents a crucial step towards building a robust, globally competitive media sector.
Written by urgent.news from Mothership's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
