IMDA & TikTok team up to develop S'pore microdrama expertise, both tracks may involve AI
Participants will receive consultancy in helping their content achieve global reach.
The Infocomm Media Development Authority (IMDA) and TikTok have joined forces to establish a new programme aimed at cultivating expertise in microdramas, with two tracks potentially incorporating AI. This initiative, part of IMDA's Digital Content and Capability Development (DCCD) programme, will equip media professionals with the skills to create and market 50 to 100 microdrama episodes, each lasting one to three minutes.
The six to nine-month programme will be offered to professionals from 20 accredited media companies initially, with potential expansion to a broader audience in future editions. Participants will learn microdrama storytelling techniques, including vertical content production, cliffhanger design, and the responsible use of AI, through tracks focusing on live-action content and AI-enabled animation.
Yvonne Tang, Assistant Chief Executive for IMDA's Media Industry Group, emphasized that this partnership is a significant step towards building a competitive media sector.
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