IMDA and TikTok launch Singapore microdrama programme for media professionals

The IMDA and TikTok have joined forces to launch a microdrama programme specifically for Singapore's media professionals. This initiative aims to equip these professionals with the skills and tools necessary to capitalize on the rapidly growing global microdrama market. Microdramas are short, vertical-format videos that engage viewers through strong characters, emotional hooks, and cliffhangers. The global market for microdramas and other short-form vertical video content is expected to reach US$150 billion this year.

The first phase of the programme will see 20 accredited companies benefit from six to nine months of training. Participants will learn to develop creative ideas from concept to market, producing microdramas ranging from 50 to 100 episodes, each lasting between one to three minutes. There are two production tracks available: a live-action track focusing on mobile-friendly content, and an AI-generated or AI-assisted animation track that incorporates elements of anime and comic-style storytelling.

Beyond production, participants will also explore cliffhanger design, paywall strategies, audience monetisation, and develop original intellectual property rooted in Singapore's culture and perspectives. The programme will also grant participants access to TikTok's broader content ecosystem, including delivery, distribution, and audience engagement.

This collaboration between IMDA and TikTok seeks to harness Singapore's creative talent alongside the platform's global reach and expertise in short-form storytelling to help local stories reach audiences worldwide.