Hyderabad landmarks turn pink to observe breast cancer awareness month
Eight landmarks in Hyderabad were illuminated in pink on Wednesday evening, marking the start of the annual 'Paint the City Pink' campaign by the Ushalakshmi Breast Cancer Foundation (UBF). This marks the beginning of International Breast Cancer Awareness Month. The campaign, which began in 2009, has been held for 18 consecutive years, including during the COVID-19 pandemic.
P. Raghu Ram, the founding director of UBF, stated that Hyderabad is the only city in the world to have illuminated several iconic monuments and prominent buildings in pink on the same night for 18 consecutive years.
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