How I Monetize Morning Words Without Interrupting Players After Every Level

Josep, a mobile game developer from Spain, has created a new game called Morning Words set to launch in 2026. The game's ad strategy focuses on providing a clean and enjoyable experience for players without interrupting their gameplay. Three types of ads are used in the game: banners, interstitials, and rewarded videos. Banners appear at the bottom of the screen after Level 9, interstitials are shown between levels, and rewarded videos are optional and can be watched for in-game perks.

Josep decided to avoid placing rewarded ads within the in-game shop to prevent players from bypassing the purchase process. Instead, he implemented a "Post-Exit Offer" system where a rewarded ad is shown after a player leaves the shop without making a purchase. This approach protects paying players from having their sales affected by free ad impressions while still providing non-paying players with an option to progress.

Interstitial ads are limited to specific times and conditions, such as after levels 1-19, every three levels, and when a player has been stuck on a level for five minutes. A special rule ensures that rewarded ads reset interstitial timers, preventing frustration when players voluntarily watch ads for extra moves only to be bombarded with a new interstitial ad.

An "Idle Device" ad technique is employed, which plays interstitial ads when a player leaves their phone untouched for a while. This allows the game to monetize idle time without disrupting gameplay. The game also tracks force-closing to avoid ad skips and logs normal session exits for further analysis. Lastly, Josep plans to introduce more rewarded ad placements, such as daily streak multipliers, hints, free revives, and lucky spins, to engage players further and generate revenue.