GTA 6 Lights Up Miami's Kaseya Center
GTA 6 has taken over Miami's Kaseya Center in the latest marketing stunt for Rockstar's behemoth open-world sequel.
GTA 6 has taken over Miami's Kaseya Center in a marketing stunt, aiming to showcase the game's resemblance to the real deal. The stunt features a "Welcome to Vice City" sign with the Roman numerals "VI" on the center's roof. Vice City, a fictionalized Florida in the game, shares the same location as the Sahara Arena in the building.
Rockstar had been negotiating for months, and the stunt reportedly cost close to $1 million. The Kaseya Center, a multi-purpose arena housing the NBA's Miami Heat, opened for the game's release on November 19.
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