Get ready for iPhone Duo with 12 great cases and accessories for Apple's first foldable

Apple anticipates selling six million units of its upcoming iPhone Duo foldable device this year, according to a Bloomberg report. This is the first sales forecast for the foldable, which is currently the top-selling product in Apple's lineup. The device, priced at $1,999, is set to launch in October.

In India, the iPhone Duo is available in four storage configurations: 256 GB for Rs 2,99,900, 512 GB for Rs 3,24,900, 1 TB for Rs 3,74,900, and 2 TB for Rs 4,49,900. Market research firm IDC predicts that global foldable phone shipments will increase by 13% this year, with a total of 22.9 million units expected to be sold worldwide. IDC adds that Apple's iPhone Duo would have contributed to a decline in the segment without its presence.

Despite a 17% downturn in the overall Chinese smartphone market, Apple's iPhone 18 Pro series has been performing strongly. Consumers, looking to upgrade, have been drawn to the higher-priced iPhone 18 Pro models following the delay in releasing base model editions. Apple now commands a 33% share of China's smartphone market, a 12% increase from the previous iPhone 17 Pro launch sales.

The rising costs of components are necessitating price increases across the industry, and Apple is no exception. Analyst Ivan Lam attributes Apple's price increases to the strengthened relative value proposition of the iPhone among consumers. He suggests that the price hikes of over $200 on many Chinese flagship models may have raised the price anchor, enhancing the iPhone's relative value proposition.