Dutch museum visits rise to 30m last year
More than 30 million people visited a museum in the Netherlands in 2025, a 2.5% increase over the year prior,...
In 2025, a record-breaking 31.6 million visitors flocked to Dutch museums, marking a 2.5% increase from the previous year, according to trade association Museumvereniging. This surge in attendance saw the country's museums welcoming nearly 90% of Dutch residents at least once a year, as reported in the Museumcijfers 2025. With 492 registered museums, the majority of these institutions focus on history, accounting for 62% of the total, while art museums comprise 24%.
The popularity of the Museum Card reached an all-time high of 9.7 million visits in 2025, up 5% compared to the 2019 peak. A recent Ipsos I&O survey revealed that trust in museums remains high and that most adults view them as an essential part of Dutch society.
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