AVS Global Ship Supply launches Home at Sea campaign to support better life onboard

AVS Global Ship Supply has unveiled a new campaign called "Home at Sea" aimed at enhancing the daily lives of seafarers by focusing on aspects such as food, familiar routines, dependable provisioning, and crew welfare. The campaign underscores the importance of these factors in the overall seafarer experience, as simple elements like meals, cultural preferences, and access to essential supplies can significantly influence morale and wellbeing.

Doğukan Şimşek, AVS Global Ship Supply's General Manager, explained that a vessel is not merely a workplace; it is where seafarers eat, rest, socialize, and live. The Home at Sea initiative highlights the significance of everyday experiences in making life onboard more comfortable and supportive. Catering services provided by AVS Global, such as menu planning, provisioning, stock management, portion control, and waste reduction, play a crucial role in creating better onboard living conditions.

The campaign also emphasizes the journey behind the food served onboard through AVS Global's "From Tree to Ship" concept, which showcases the network of growers, local suppliers, procurement teams, and logistics specialists involved in delivering ingredients to a vessel. This demonstrates that effective ship catering starts well before food reaches the galley.

Addressing the challenges posed by changing voyage schedules, port restrictions, product availability, and limited delivery windows, AVS Global focuses on careful forecasting and coordination to ensure vessels receive the right products in the appropriate quantities while minimizing unnecessary expenditure and waste.

AVS Global aims to support multicultural crews by considering crew composition, dietary requirements, and cultural preferences when planning menus and provisioning. Training programs, provided through Ekol Maritime Training Center and digital learning resources, cover practical areas like food preparation, menu planning, food safety, stock management, and waste reduction.

Additionally, AVS Global is developing digital tools to offer customers greater visibility over procurement and vessel requirements, enabling more informed purchasing decisions, improved budget control, and reduced unnecessary supplies.

To complement the human aspect of the campaign, AVS Global will publish a series of articles, digital content, and engage in industry interactions exploring topics such as crew wellbeing, multicultural catering, sustainable provisioning, food waste, and the evolving role of catering management. The Home at Sea campaign is part of AVS Global Ship Supply's broader approach to ship supply, which has evolved from providing vessel requirements to encompassing a wider network of supply, catering, and maritime support services over its 40-year history.

Doğukan Şimşek concluded that a good meal, familiar food, reliable supplies, and the consideration of seafarers' needs can significantly impact their onboard experience.