Ascerta Raises $18 Million Led by Dell Technologies Capital to Track AI Business Value

Ascerta, formerly known as Pay-i, has raised $18 million in Series A funding led by Dell Technologies Capital, with participation from Hitachi Ventures, BGV, Wipro Ventures and existing investors, bringing total funding to $22.9 million. The company's platform aims to measure AI costs, adoption and business value, connecting AI spending and usage with the business outcomes each initiative is intended to deliver.

This approach addresses the challenge of establishing a return on investment for AI projects, as traditional metrics like tokens consumed, agent runs and code generated do not directly reflect ROI. Ascerta's co-founders, including former Microsoft employees David Tepper, Doron Holan and Erik Winters, rebranded from Pay-i to Ascerta to better reflect their expanded focus on AI usage, adoption, and financial outcomes.

The platform integrates with various enterprise systems, including Microsoft's Copilot suite, Amazon Bedrock, Salesforce Agentforce, and coding tools like GitHub Copilot and Claude Code. Ascerta's three main products—Atlas, Forge, and Convoy—are designed to measure adoption, business value, and return on investment; track engineering teams' use of coding agents; and support organizations managing their own AI capacity.

Early adopters include Atos, Wipro, and global insurance carriers, who have reported improvements in ROI, agent launch times, and reduction in wasted AI spending. Dell Technologies Capital's managing director, Raman Khanna, noted that enterprises are increasingly investing in AI initiatives that deliver measurable business value, and Ascerta's solution helps technology and finance executives make informed decisions about expanding, adjusting, or discontinuing projects.