Anushka Sharma-backed Slurrp Farm explores fresh fundraise as existing investors eye exit
Slurrp Farm is currently exploring new fundraising opportunities as existing investors consider exiting their holdings. The company aims to attract potential investors while discussing the details of the proposed deal. Founded by Meghana Narayan and Shauravi Malik, Slurrp Farm has leveraged supergrains in their products. Recently, the brand was valued at ₹827 crore during a Series C5 funding…
Mumbai and New Delhi: Slurrp Farm, a snacking and breakfast cereal company founded by Bollywood actress Anushka Sharma, is exploring a fresh fundraising round as some of its current investors aim to sell their shares. This comes as there is growing investor interest and rapid growth in the healthy snacking sector, according to sources familiar with the situation.
The discussions with potential investors are still in the early stages, and the terms of the proposed deal, including the amount of stake being sold, have not been finalized yet. Talks revolve around a significant fundraise that may involve offloading a substantial minority stake, though a majority stake sale cannot be ruled out, depending on the final valuation.
The company's co-founders, Meghana Narayan and Shauravi Malik, launched Slurrp Farm a decade ago, specializing in using supergrains like finger millets, sorghum, and oats in everyday kitchen products such as cake mixes and breakfast batters. The company's valuation was recently set at ₹827 crore in an August Series C5 funding round, with Sharma, former IndiGo executive Aditya Ghosh, and investor Ashish Dhawan collectively owning approximately 4.2% of Slurrp Farm's shares.
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