WiZink firma un acuerdo exclusivo en tarjetas con el gigante de la distribución Dia
El banco digital acaba de sumar un socio muy importante para hacer crecer su negocio en España. WiZink ha firmado un acuerdo con Dia para ser el emisor de una tarjeta de crédito dirigida a los seis millones de clientes de su club de fidelización. Leer
Digital bank WiZink has signed an exclusive agreement with Dia, a major distribution giant, to become the issuer of a credit card for its six million members of the Club Dia loyalty program. Such card collaborations are strategically important for consumer finance specialists. WiZink has long sought an agreement with a distribution giant, having previously partnered with Chinese company Aliexpress to launch the first credit card in a European country three years ago.
The goal for the neobank is that these types of agreements will account for more than 85% of credit card origination, the neobank's specialty. The new card, called MaX Dia, has been on the market for months and is aimed at Club Dia members. It can be used at any merchant, not just Dia supermarkets. The card is digital and allows for interest-free payments if the full payment option is chosen.
WiZink sends users a receipt at the end of each month for the amount spent. Users don't need to register as WiZink customers. In the deferred payment option, the card applies a 23.85% TAE interest rate. The revolving credit line offers up to 6,000 euros. The legal framework for revolving credit lines has been clarified in the recently approved credit consumption bill, pending parliamentary approval.
The product returns up to 3% of the purchase amount at Dia supermarkets, up to 5 euros per month, and 1% elsewhere. The annual savings can reach 96 euros. The card is exempt from maintenance fees and charges 4.5% for ATM withdrawals and 3.7% for foreign currency purchases. WiZink also operates in Portugal, where it recently renewed its sponsorship and payment media alliance with Portuguese football club Sport Lisboa e Benfica (Benfica).
As a digital bank, WiZink issues its loyalty card, offering exclusive benefits and perks for members and fans. In Portugal, WiZink holds 48% of its total credit portfolio, totaling 2.6 billion euros. Unlike in Spain, WiZink does not accept deposits in Portugal and finances its activities in the capital markets. Its main competitor is Universo, a consumer finance company launched by Sonae, a major distribution company owning Continente supermarkets and Worten (e-commerce).
Bankinter holds 50% of the bank's capital since 2023. The bank has over a million customers and a credit portfolio of about 1 billion euros.
Written by urgent.news from Expansion ES's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
