Ubisoft renames Creative House 2, home of The Division, Ghost Recon and Splinter Cell, as Massive Entertainment
Ubisoft has announced that its Creative House 2 business unit, which houses Tom Clancy's The Division, Ghost Recon, and Splinter Cell alongside "new original IP including March of Giants", will henceforth be known as Massive Entertainment, adopting the 29-year-old brand of the Swedish studio that originated the Divison franchise. Read more
Ubisoft has rebranded its Creative House 2 unit, the home of popular franchises such as The Division, Ghost Recon, and Splinter Cell, as Massive Entertainment. This change adopts the name of the Swedish studio that originally created the Division franchise. The new Massive Entertainment will oversee the development and long-term growth of its franchises, including March of Giants, which it acquired from Amazon.
Executives from the unit, including Christoph Hartmann, will now operate under the Massive Entertainment brand in Montréal, Paris, Sweden, and Toronto. The move aims to combine the creative and technological expertise of these teams to shape future games and experiences for dedicated player communities. Natalie Francis, a senior executive from Avalanche Studios and DICE, will join Massive Entertainment as studio manager for their Malmo office.
Massive Entertainment has a history of creating award-winning titles such as Ground Control and World In Conflict, as well as the Division franchise and Star Wars Outlaws. The studio has been utilizing the Snowdrop engine, which is widely used across multiple Ubisoft titles.
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