Trump rebrands AI as ‘super intelligence’ as tech giants sign White House accord

President Donald Trump has redefined artificial intelligence as "Super Intelligence" and secured a voluntary agreement among major tech firms to responsibly develop the technology. The White House Accord on Super Intelligence was signed on September 29, 2026, at a luncheon featuring industry leaders such as Elon Musk, Jensen Huang, Dario Amodei, Mark Zuckerberg, Sundar Pichai, Greg Brockman, Satya Nadella, Jeff Bezos, Lisa Su, and Alex Karp. While Apple was absent, Microsoft and Amazon declined to sign the accord.

Trump emphasized the moral binding nature of the document for the executives who signed it, with the co-signees including Amodei, Brockman, Huang, Musk, Pichai, and Zuckerberg. The accord outlines four layers of controls for companies building frontier AI models, including internal monitoring, internal dev teams, independent auditors, and independent committees for each company's board of directors. The executives pledged to meet regularly to set shared standards and best practices.

Despite the rebranding, the term "Super Intelligence" is still considered premature by experts, as it may not accurately reflect the current state of AI technology. The accord relies heavily on self-policing and board oversight, without any enforcement mechanism, penalties, or timeline.