Toyota eyes selling Japan’s answer to Rolls-Royce around the world
With global interest in all things Japan surging, Toyota has reasons to be confident the Century can be successful overseas.
Toyota is unveiling the Century, Japan's pinnacle of automotive luxury, to a wider audience beyond its domestic market. Chairman Akio Toyoda, inducted into the Automotive Hall of Fame in Detroit, made a statement about the car's global aspirations. The Century SUV, adorned with a golden phoenix emblem and yellow brake calipers, drew attention, despite not being available in the United States.
Hiroki Nakajima, Toyota's Chief Technology Officer, openly expressed the company's intention to promote the Century as the top-tier model in their lineup, above even Lexus. Nakajima's comments during a Detroit appearance highlighted Toyota's interest in receiving feedback from industry professionals abroad. The Century, described as a global model, aims to gather insights from auto executives in Detroit, signaling Toyota's ambition to expand its presence on the international stage.
Written by urgent.news from Japan Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
