Tom Cruise's Digger hits low 53% Rotten Tomatoes score, embraces bad reviews in bold new ad

Tom Cruise's latest film, Digger, has received a poor 53% approval rating on Rotten Tomatoes, making it his worst-reviewed movie since 2017's The Mummy. It also holds the lowest Metacritic score of Alejandro González Iñárritu's career, with a 44 out of 100. Rather than hiding the divided reception, the marketing team has embraced the criticism in a new ad.

The ad presents both glowing reviews and harsh criticism side by side, with a line from an X user questioning the film's polarizing nature. Cruise responds directly to the naysayers, shrugging off their criticisms with some profanities. The ad suggests that if the audience can't decide on the film, they should see it for themselves.

The final review encourages viewers to go in blind and make their own judgment. The film stars Cruise as a narcissistic oil tycoon whose company causes a catastrophic environmental disaster. The ad reflects the split critical response, with some praising it as one of the most daring studio films in years, while others dismiss it outright.

Critics have ranged from those praising Cruise's performance and the film's visual inventiveness to those calling it a mess and predicting poor opening-night audiences. Despite the mixed reviews, Cruise and co-star Riz Ahmed have been singled out as highlights, and the visuals have received little dispute, with Iñárritu's team receiving consistent acclaim.