The Hottest New Food Show Is a ‘Making the Restaurant’ Series
This excerpt was originally published in Pre Shift, our newsletter for the hospitality industry. This is the final installment of our series Getting on the Map, presented by Apple Maps. Over the next three weeks, we’ll be sharing how some of the most creative bars and restaurants […]
A new trend in the hospitality industry involves businesses creating video series documenting the construction and setup of their establishments. This approach allows owners to build a connection with their audience, treating their business as a character in a show. The creator showcases the planning stages, installation of equipment, and other behind-the-scenes processes, generating excitement among viewers.
Companies like Susu's Bar in Brooklyn, Feld restaurant in Chicago, Cowdog Coffee in Vancouver, Nitro Bar in Providence, and Meadow Lane grocery store in NYC have all utilized this strategy to attract attention. Successful examples such as Meadow Lane's 430-plus day buildout and 700 TikTok posts showcase the potential impact of this marketing approach.
By allowing people to follow along with the journey of creating their own space, businesses can engage with their audience in a more personal way, building anticipation and interest.
Written by urgent.news from Eater's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
