Reanimated AI Greta Garbo stars again … in a ball-bearing advert
Relatives of Hollywood legend say her doppelganger could now be used for more glamorous roles She shimmered in Hollywood’s silent movie era and lit up the first talkies – now Greta Garbo may be about to star in cinema’s new AI age. More than a century after her screen debut and decades after her ashes were laid to rest in a Swedish woodland cemetery, the Hollywood superstar’s descendants are…
A century after her on-screen debut, and decades after her remains were interred in a Swedish woodland cemetery, the Hollywood icon Greta Garbo's family are contemplating an AI version of her starring in a 21st-century film role. Her likeness has already been brought back to life for a Swedish industrial company's advertisement using advanced AI generation technology.
This phenomenon, dubbed "ghostploitation," has also been employed in the case of actor Val Kilmer. Craig Reisfield, one of the three relatives managing Garbo's legacy, expressed amazement upon seeing the AI version of his great-aunt created for publicity for the ball-bearings giant SKF. The AI Garbo, generated using text prompts including her ice-blue eyes and wavy blond bob, appears to have transcended the uncanny valley effect.
Reisfield noted that Garbo's prowess in captivating and connecting with audiences of both men and women suggests her AI incarnation isn't inconceivable. The custodians of Garbo's legacy are focused on preserving, protecting, and enhancing her legacy, and are discerning in their partnerships.
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