Ravens-Cowboys Brazil Game Breaks NFL Viewership Record
The game between the Baltimore Ravens and Dallas Cowboys in Rio de Janeiro, Brazil, smashed a previous viewership record.
Sunday's Week 3 NFL matchup between the Baltimore Ravens and Dallas Cowboys set an impressive viewership record in Rio de Janeiro, Brazil. The Dallas offense managed to tie the game 31-31 in the fourth quarter, but Lamar Jackson's Ravens took advantage of the final seconds to secure a 34-31 victory. With just one second left on the clock, Ravens kicker Tyler Loop nailed a 56-yard field goal for the game-winning score.
The game officially became the most-watched NFL International Game, drawing 24.904 million viewers on CBS, with a peak of 30 million viewers. This marked the most-watched Week 3 game since 2014, up 5% from last year's comparable game. While the game's location may have contributed to the high viewership, some argued that the star power of Lamar Jackson and the matchup between the Ravens and Cowboys played a larger role in attracting fans.
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