QU launches Masar app to facilitate smart mobility on campus

Qatar University (QU) has unveiled Masar by QU, a smart mobility app developed to streamline journeys to and around the university campus. This marks the first time a university in Qatar has embraced such an app, utilizing cutting-edge technology and real-time data to assist the campus community in navigating its grounds. Masar employs AI-powered cameras and sensors to supply instant updates on traffic conditions, gate access, and parking availability, enabling users to strategize their routes and select the most efficient travel paths.

Additionally, the app offers alerts regarding traffic congestion and details on university bus routes and schedules, considering that the campus accommodates around 200,000 vehicles weekly.

Dr. Mai Al Naemi, QU's Vice President of Administration and Financial Affairs, expressed that Masar embodies the institution's commitment to elevating the student experience via the fusion of knowledge and technology. The app aligns with Qatar National Vision 2030's objectives of leveraging technology and innovation to enhance quality of life and foster sustainable development.

Dr. Al Naemi emphasized that through Masar, QU aims to create a campus where smart solutions simplify daily life for students, staff, and visitors, while optimizing the utilization of resources and infrastructure.

Dr. Mohammed Elshafie, QU's Associate Vice President for Operations Support and Associate Professor in the Department of Civil and Environmental Engineering, elaborated that the development of Masar is grounded in a profound understanding of the university community's needs and daily commuting patterns. Students actively participated in testing and refining the app to address these specific requirements.

Dr. Elshafie highlighted that the launch of Masar constitutes the inaugural phase of the project, with plans to introduce additional features and practical solutions aimed at enhancing travel around the campus.

The introduction of Masar complements a range of enhancements already implemented across the campus, such as expanded parking facilities, the QU Campus Express, connections to the Doha Metro, student housing shuttles, accessible transport services, and air-conditioned waiting areas. By championing this initiative, QU seeks to cultivate a culture of responsible and safe travel across the campus.

The university encourages its community to plan journeys in advance, utilize parking and transport services responsibly, adhere to speed limits, prioritize pedestrian safety, and avoid distractions while driving.