New Digger ad urges viewers to "decide for yourself" whether it's a ponderous, overinflated mess

Warner Bros. is employing a new ad campaign to encourage viewers to form their own opinions on the Tom Cruise-starring film "Digger." The ad presents quotes from early-access "film influencers" on social media, showcasing contrasting views on the movie. Clips of Cruise's character, Digger Rockwell, expressing frustration with critics follow, as scenes from the film rapidly flash by.

This rapid-fire presentation aims to leave viewers both confused and intrigued, painting the movie as a visionary, stylistic work that some people might not appreciate. However, professional critics have largely dismissed the film, describing it as ponderous, absurdist, and lacking emotional depth. Despite this, the new ad's core message remains true: viewers should ultimately decide for themselves whether "Digger" is worth watching, either in theaters or upon its eventual streaming release on October 2.